Pitch Perfect
Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

Foreword by Robert Zemsky
Paper: 978 1 57922 333 5 / $24.00
Published: May 2010  

Lib E-Book: 978 1 57922 545 2 / $95.00  
About Library E-Book

Published: March 2012  

E-Book: 978 1 57922 546 9 / $18.99
Published: March 2012  

Publisher: Stylus Publishing
256 pp., 6" x 9"
This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences.

How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.

Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.

Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.

Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message.

An appendix lists key media in North America, Australia, and the UK.

Table of Contents:
1) Telling Your Story: Is It a Good Report If It’s Not Read?
2) How Media Works
3) Getting Started: Keeping on Top of the News
4) Developing a Media Strategy: Prioritizing the Media
5) Presenting Your Story in Writing
6) Calling the Media
7) Media Sessions
8) Resources for Contacting Media
9) Presenting New Research Findings
10) When a Reporter Calls
11) The Media Interview
12) Radio and Television Interviews
13) Opinion Articles
14) Letters to the Editor
15) Speeches
16) Book Promotion
17) Web 2.0 and Beyond
Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews
Appendix B: Canadian Media
Appendix C: British Media

Reviews & Endorsements:
This is a great read for those who may have a future in academia and just for anyone else that may wonder what the next step is in getting a story pitched
- Madeline L. Moore , WordPress.com
"William Tyson has written the practical guide to communicating knowledge with broad audiences. This how-to-guide of handling the media for academia is a unique book that should be used as a reference for researchers, faculty and scholars."
- Under the Crown of Agriculture